The Cultivation Approach to
Place-Based Philanthropy
Foundations are increasingly emphasizing “place-based” approaches as critical in achieving ambitious, complex goals such as reducing poverty, improving community health and advancing racial justice. Place-based philanthropy involves extensive, long-term investments in a defined geographic community (e.g., city, county, town, neighborhood). While conventional philanthropy provides support for individual programs or organizations, a place-based approach supports multiple lines of complementary work that are expected to add up to a comprehensive approach to community change. Up until the early 2010s, the most common approach for place-based philanthropy was for the foundation to convene a representative group of local stakeholders and charge them with developing a shared strategy for addressing a large, cross-cutting community issue. That strategy would involve complementary lines of work from a variety of local groups. The foundation would fund all of some of the work specified in the plan and would continue to support and connect with the planning group over the life of the initiative. This approach sometimes led to positive community change, but in other cases the groups became absorbed in unproductive processes or splintered into factions. “Cultivation” is an alternative model for place-based philanthropy. Rather than expecting local leaders to come together and develop a new strategy, the cultivation approach presumes that the seeds of high-payoff solutions already exist somewhere in the community. A foundation can add value by finding those ideas and then supporting their development and implementation. Rather than monitoring the work of a coalition, foundation staff become on-the-ground explorers, activators, connectors, supporters, coaches, etc. This approach was first implemented by Kate B. Reynolds Charitable Trust within its Healthy Places NC initiative. That initiative was jointly designed by Allen Smart and Doug Easterling. Subsequently, Doug partnered with Jehan Benton-Clark to replicate the approach at the Colorado Health Foundation. In both cases, the foundation stimulated local institutions and systems to become more inclusive and responsive, while also building the power and influence of grassroots leaders. Those results, in combination with the experience of other foundations that incorporated cultivation into their place-based strategies, indicate that deploying foundation staff as cultivators adds value well beyond what occurs when foundations act in passive or transactional roles. However, cultivation also requires a set of competencies that extends well beyond what most foundations expect of their program officers.
Contributions to the Field > The Cultivation Approach to Place-Based Philanthropy > Relevant Publications
The cultivation approach to advancing community health: Evaluation findings from the Clinton Foundation’s multi-site domestic initiative
This article introduces the Cultivaton model of place-based philanthropy and highlights the Clinton Foundation's Community Health Transformation initiative as an example. An innovative form of "contribution analysis" was used to evaluate outcomes from the initiative.
Place-based philanthropy with an adaptive lens: Actively balancing community-driven and foundation-driven orientations
Place-based foundations typically bring expectations as to how their investments will pay off, but also recognize that local communities need to define priorities and design strategies. Using Kate B. Reynolds Charitable Trust's Healthy Places NC as a case study, we describe how foundations can balance the two imperatives and adjust their approach over time.
Emergent models of place-based philanthropy: A review of six foundations’ initiatives
In contrast to place-based initiatives tha rely on centralized planning processes, a newer generation uses a more decentralized approach where foundation staff directly engage with local actors. This article reviews the methods and results from 6 of these more "emergent" approaches.
Cultivating promising ideas to improve community health
This Health Affairs blog introduces the Cultivation approach to place-based philanthropy by describing the rationale, the philosophy and the forms of support that foundations provide. It also includes examples from the Clinton Foundation's Health Matters Initiative.
HPNC Program Officer Practice Profile
A practice profile spells out the essential functions that foundation staff need to play in order for a given initiative to be fully implemented. It also identifies more specific activities that go along with those functions, as well as principles to guide the work. This appendix provides the practice profile developed for Kate B. Reynolds Charitable Trust's cultivation-based initiative.
A Role Taxonomy to Clarify What Foundations Are Trying to Accomplish
Foundations can add value to community-change work through approaches beyond grantmaking. This brief report spells out 10 additional roles (beyond "Financer") available to foundations, along with the rationale for each one. The taxonomy was initially developed in 2018 as a tool for evaluating the implementation of place-based initiatives. Since then, foundations have used it to clarify their "theory of philanthropy," to design strategy and to align expectations -- both internally and externally.